This logo was introduced for NBC's coverage of Super Bowl XXIII on January 22, 1989. This was used as a secondary logo until 1990. The "Sports" lettering in the logo was designed by Charles Borges de Oliveira, which is a modified version of the 1989 "Sports" lettering. The logo was also modified by altering the peacock, and changing the font for the word "NBC" into the modified version of Gotham.

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This logo was introduced for NBC's coverage of Super Bowl XXIII on January 22, 1989. This was used as a secondary logo until 1990. The "Sports" lettering in the logo was designed by Charles Borges de Oliveira, which is a modified version of the 1989 "Sports" lettering. The logo was also modified by altering the peacock, and changing the font for the word "NBC" into the modified version of Gotham.

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